You already had Deadly Tempest for this, but the new wrath is cheaper and only hits an opponent, so its a strict upgrade (targeting aside)
They were clearly here to help out pro-artifact mechanics, such as affinity for artifacts
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They're for your deck, and will be used by you, hopefully frequently, so why not choose something you enjoy
Your opponents can't look at cards they own that you cloaked
Reverse holos make even ordinary commons or uncommons much more attractive to collectors who want complete sets in style