This helps keep your games more consistent, since you have more resources to use each turn
For example, you can have up to 4 Aladdin, Street Rat and 4 Aladdin, Prince Ali
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This might sound like a very lackluster effect, especially since you can't guarantee that an opponent will even have any artifacts that can be bounced
Instead, I think it bodes well for the way Wizards of the Coast is handling this set that a Final Fantasy fan would be able to accurately predict what some of their favorite characters might do
The card art for Belle Accomplished Mystic is absolutely mystifying, but when you add Shift and healing to her gameplay, you get the ability to heal rapidly for a low ink cost, assuming you already have a Belle in play